C.P. Morgan set out to build a better home by listening to homebuyers. Research clearly revealed the vast majority of homebuyers preferred a home with more useable space. So, in 1994 C. P. Morgan adopted a revolutionary building process based on consistency and predictability. By streamlining systems, the company found ways to cut waste out of the building process without cutting corners. The benefits of this efficient system are passed directly to the homebuyer in the form of “more square feet for less money.”

By highlighting space and price, C.P. Morgan seeks to speak directly to a specific market segment - first-time homebuyers. The company offers unparalleled choice through a 12,000 square foot New Home Showroom, and a wide variety of floor plans, designs, sizes and prices. C. P. Morgan’s goal as a company is tied directly to the satisfaction of its homeowners. Ninety-eight percent of C. P. Morgan homebuyers say they would recommend us to a friend or relative four months after living in their new homes. In addition, according to the 2001 Home Buyers Survey by Centermation Systems, an Indianapolis-based marketing research and data processing firm, C. P. Morgan ranked #1 in customer satisfaction among Indianapolis metropolitan new homebuilders.

The overriding goals of C. P. Morgan are to provide “more square feet for less money”, choice and ensure an enjoyable building experience. The company has built over 10,000 homes in 70 neighborhoods, and has received national recognition for quality community development. The company achieved annual revenue of $200 million in 2001 with 2030 home sales in 20 communities. C. P. Morgan is currently developing in approximately 23 communities with homes ranging from 1,200 – 4,300 square feet in size, and from the $80’s to the $200’s in price.